SMNYC 2024: 基石首席执行官Jonas Engwall谈到泛欧流媒体平台的增长
在纽约流媒体 2024, 蒂姆Siglin, Founding Executive Director, Help Me Stream 研究 Foundation, 特约编辑, 流媒体, sits down for an exclusive interview with Jonas Engwall, CEO, 基石. 英沃尔讨论他们的新 M6+ 该平台以垂直形式的短格式内容、播客和高级人工智能搜索为特色. Engwall还谈到了基石的目标是如何帮助利益相关者进入流媒体世界, 提供一个可根据不同国家和合作伙伴需求量身定制的平台.
西格林问英格沃尔 to describe 基石. “我认为，基石是欧洲领先的流媒体技术公司，”英格沃尔说. “把它想象成欧洲人 BAMTECH.” He further explains that it is a joint venture with Europe's RTL集团 和法国的 M6. 他们在5个国家运营自己的流媒体平台，在10个国家拥有400名团队成员.
The exciting benefits of 基石’s new M6+ platform
Engwall讨论了基石的M6+平台，该平台取代了他们之前的品牌6play. “It is a complete platform overhaul. 这真的令人兴奋，”他说. To provide further context about its new advantages, 他解释说，之前的6play用户只能通过广告视频点播(AVOD)模式在特定设备上观看, if trying to access via a smart TV, a user needed to be a Subscription Video on Demand (SVOD) subscriber.
“Now, with M6+, all those devices are available through an AVOD. You can also do it via SVOD if you prefer,他说. “The whole platform is a massive upgrade from a user perspective, with lots of cool new types of content and features. 例如，垂直形式的短格式内容取得了真正的成功. We have a podcast on there, which is pretty innovative for most of Europe. 我们有很多很酷的社交功能，并根据内容与用户互动, including very advanced AI search, 哪个还没有推出, 但是很快就会到来, (加上)汽车的可用性.”
Why 基石 emphasizes streaming at a European scale to succeed
西格林问英格沃尔, “从工作流程的角度来看, when you're working with companies outside of your basic stakeholders, where do you fit into their workflow, how do you enhance their workflow?”
“It's worthwhile mentioning that we are not a tech vendor,英格沃尔说。. “We are a strategic partner in streaming. 基本上, 我们的使命是带领所有利益相关者，帮助他们进入流媒体世界. And we do this in a slightly different way from others. First of all, you need scale if you want to succeed in the streaming world. I think everyone knows that by now. 从一开始就很难达到规模，当然在任何欧洲国家都是如此. 回到2019年, when 基石 was founded in its current shape, 我们基本上说, ‘看, we believe that you need a European scale to succeed.“我们有一个平台，根据合作伙伴的需求和他们想做的事情，在不同的国家有完全不同的外观和操作. However, under the hood, so to speak, it's one of the same platform. And that is how we create scale, 但同时, deliver something that looks and feels totally different.”
Siglin说, “所以在某种程度上, 这几乎就像你给一项底层技术贴上白色标签，以满足某个特定组织的需求.”
Engwall says that it works closely with all of its partners and stakeholders. “We have a product board [that meets] once every two months. 那么我们为什么要这样做呢? One reason is all of those stakeholders. 首先，我们只与真正重视流媒体的领先媒体公司合作. 我们一起展望未来，确定产品和路线图的发展方向. 这很独特. 与此同时，你有这些领先的本地流媒体播放器. They all share what they learn. 所以这不仅仅是科技的问题. 显然，技术非常重要，但他们也在相互分享和学习. We're all trying to figure this out together. And it's really interesting because all of those players today, they're more or less on hybrid platforms, meaning a mixture of SVOD and AVOD, but they tend to come from different experiences.”
How 基石 manages data center relationships with pan-European CDNs
西格林问英格沃尔, “So with this pan-European model, because you're focused on streaming, would you also manage the data center relationships with pan-European CDNs, 还是你的利益相关者有责任用CDN本身来建立合法性?”
Engwall says that 基石 is a very comprehensive streaming solution. “We have multiple CDN partners, 我们有自己的CDN, we will basically push traffic where it makes more sense,他说. “但我们的整体理念是，不要让我们的合作伙伴背上技术和流媒体等棘手问题的负担. However, we want to give them a very flexible solution. 我们希望他们把精力集中在让自己与众不同的地方，剩下的我们来处理. 所以这是一个非常灵活的方法，但同时也是一个整体的流媒体解决方案.”
基石的下一步计划是什么?
西格林问英格沃尔 what’s coming up for them over the next year.
“I can't give you the specifics, but we have some pretty good news and big news coming up,英格沃尔说。. “There's a lot of people interested in 基石. Frankly, it's a good problem to have. 但我们会继续扩张. 我们的使命很简单:我们希望向我们的合作伙伴提供与全球玩家相当或更好的流媒体平台，这样他们就可以与他们的本地和非常强大的内容竞争, but on a platform that is as equal or better than the global giants. And that mission is not going to change. We continue to roll out features, improve the platform, onboard new partners.”
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